Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM
by Anna Ellis
In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Instant Ancient History

Posted At: April 11, 2012 2:30 PM
by Anna Ellis

Rather than consistently reporting stories with elements of newsworthiness, such as relevance, timeliness and prominence, the 24-hour news cycle is infamous for reporting on trendy topics and sensationalism. This biased agenda setting creates unnecessary drama that the 24-hour news cycle seems to thrive off of, also known as “fluff stories.”

Completing the First Level: What Grads Need to Know About Entry-Level PR

Posted At: March 26, 2012 2:15 PM
by Katie Bishop and Anna Ellis

The entry-level position that a PR professional decides to take can be crucial to their future success in the industry. The purpose of this entry-level position is to provide the professional with a thorough understanding of the field and most importantly, client relations.

Google’s Black Sheep

Posted At: March 19, 2012 2:15 PM
by Anna Ellis

Is there anything Google can’t do? Think about it. Nowadays we use the website for everything — and we’d be crazy not to! It’s a one stop place you can go to search for something as major as the presidential election to something as insignificant as who sings a certain song.

There's No Shaming in Framing

Posted At: February 27, 2012 1:57 PM
by Anna Ellis
What public relations is about is building trust in long-lasting relationships between an organization and its publics. This can be reached by cutting unethical PR practices and framing your client in an esteemed manner.


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our…

Branding Power: Twitter vs. Facebook

Posted At: Feburary 8, 2012 2:40 PM
by Anna Ellis

In today’s world, where within seconds any question we need answered is at the touch of our fingertips, social media seems to be taking over. Not only for social activity, but also as a source of news updates.

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best…