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Search Results for: elizabeth Broussard

Editor Biographies, Spring 2016

Kala Brumbaugh — Claysburg, Pennsylvania Writer/Editor Major/Minor: Public Relations/Management Academic Achievements: Dean’s List (Fall 2013-Present), President’s List (Fall 2015) Jobs, Internships & Other Achievements: PR Department Assistant Director — Capstone Agency (Fall 2014-Present); Elementary School Tutor — America Reads & Counts (Fall 2014-Present); Director of Administration & Finance — Capstone Agency (Fall 2015); Product Development […]

Defining Public Relations

Published on August 22, 2017, at 12:56 p.m. by Elizabeth Broussard. What exactly is public relations? That seems to be the million-dollar question for insiders and outsiders alike. Practitioners know what they do but have a difficult time defining it, while observers often place superficial titles on quite complex tasks. The official “PR Definition” from the […]

[Insert Tidal Here]

Posted on April 27, 2016, at 11:55 a.m. by Elizabeth Broussard. Well, Beyoncé’s done it again. This past Saturday, the singer released a compelling visual album on Tidal named “Lemonade.” The multidimensional lyrics and engaging video content have fans and music industry executives alike discussing whether Beyoncé has, in fact, redefined the future of artistic expression. […]

The Beauty of Brand Loyalty

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to the coffee chain and a free drink or food for every 12 visits, customers now receive two stars for every […]

Airbnb: 10/10 Would Recommend

Published on Thursday, April 7, 2016, at 1:30 p.m. by Elizabeth Broussard. One unfamiliar place. Two strangers’ homes. Three young females. This past spring break, my friends and I took a risk — a risk that involved trusting people we had never met to follow through on some promises that would very easily make or break […]

Case Study: “Making a Murderer”

Posted on March 22, 2016, at 3:15 p.m. by Elizabeth Broussard. When most people think of documentaries, they think of journalism, or the unbiased retelling of something that’s happened. From “Supersize Me” to “Jiro Dreams of Sushi” to “Man on a Wire,” documentaries have a way of bringing stories to life and putting faces to […]

The New Kids of America

Posted on March 22, 2016, at 8:45 a.m. by Elizabeth Broussard. They are the generation born with a smartphone in one hand and a desire to change the world in the other. At a young age, their world was rocked by multiple financial crises and the onset of The War on Terror. They’ll never fully […]

#TBTV: Nostalgia Now Trending

Posted on March 2, 2016, at 11:30 a.m. by Elizabeth Broussard. It’s happening: TV today is stuck in the 90s. Well, maybe not stuck — just a little preoccupied. For many scrunchie-wearing, MTV-obsessed teens, the 90s were a golden age of television. From “Friends” to “Seinfeld,” the laughs were hard-hitting and the good times kept […]

Facebook Gets a Facelift

Published on February 29, 2016, at 7:00 p.m. by Elizabeth Broussard. It’s no secret that pressing the “like” button on certain Facebook posts seems unnatural, if not impolite, at times. For that very reason, users have been requesting a “dislike” button for years. Last week, Facebook finally responded with the release of a new feature, […]

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