Editor Biographies, Spring 2016

Kala Brumbaugh — Claysburg, Pennsylvania Writer/Editor Major/Minor: Public Relations/Management Academic Achievements: Dean’s List (Fall 2013-Present), President’s List (Fall 2015) Jobs, Internships & Other Achievements: PR Department Assistant Director — Capstone Agency (Fall 2014-Present); Elementary School…

Defining Public Relations

Published on August 22, 2017, at 12:56 p.m. by Elizabeth Broussard. What exactly is public relations? That seems to be the million-dollar question for insiders and outsiders alike. Practitioners know what they do but have…

[Insert Tidal Here]

Posted on April 27, 2016, at 11:55 a.m. by Elizabeth Broussard. Well, Beyoncé’s done it again. This past Saturday, the singer released a compelling visual album on Tidal named “Lemonade.” The multidimensional lyrics and engaging video…

The Beauty of Brand Loyalty

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to…

Airbnb: 10/10 Would Recommend

Published on Thursday, April 7, 2016, at 1:30 p.m. by Elizabeth Broussard. One unfamiliar place. Two strangers’ homes. Three young females. This past spring break, my friends and I took a risk — a risk that…

Case Study: “Making a Murderer”

Posted on March 22, 2016, at 3:15 p.m. by Elizabeth Broussard. When most people think of documentaries, they think of journalism, or the unbiased retelling of something that’s happened. From “Supersize Me” to “Jiro Dreams…

The New Kids of America

Posted on March 22, 2016, at 8:45 a.m. by Elizabeth Broussard. They are the generation born with a smartphone in one hand and a desire to change the world in the other. At a young…

#TBTV: Nostalgia Now Trending

Posted on March 2, 2016, at 11:30 a.m. by Elizabeth Broussard. It’s happening: TV today is stuck in the 90s. Well, maybe not stuck — just a little preoccupied. For many scrunchie-wearing, MTV-obsessed teens, the…

Facebook Gets a Facelift

Published on February 29, 2016, at 7:00 p.m. by Elizabeth Broussard. It’s no secret that pressing the “like” button on certain Facebook posts seems unnatural, if not impolite, at times. For that very reason, users…