Last May, I took on the job of creating a website for LessThanUThink, a student-run communications campaign combating binge drinking on campus using a $75,000 grant from The Century Council. At the time, I thought I held the key to campaign success; in a digital world, a website makes or breaks a company, brand or […]
We thought the “sexting” epidemic only afflicted hormonally-charged, pubescent teens. Then the Brett Favre scandal hit newsstands across the nation. Allegedly, the 41-year-old Minnesota Vikings quarterback has been making passes both on the field and off; Jenn Sterger, a former New York Jets sideline reporter and Playboy Bunny, claims Favre sent her unsolicited nude self-portraits […]
Public relations professionals are known for overworking themselves and biting off a little more than they can chew, even if it means working 12- to 15-hour days. Whether it’s taking on an extra event you don’t have time to plan and promote or overwhelming yourself with goals for a campaign you’re working on, PR work […]
Our professors repeat one word to us public relations students over and over: experience, experience and more experience. But how do we get that experience? Internships. All PR students are encouraged to get internships. This gives us much-needed experience, opens up our job prospects and widens our professional network. Of course gaining experience seems a […]
Mark Zuckerberg had made a name for himself by becoming the youngest billionaire in history when he created the social media phenomenon known as Facebook. However, the release of “The Social Network” may have added a few extra names to the list. Raking in an estimated $23 million during opening week, viewers all over the […]
“No comment” or even no response is one of the worst replies you can give to the media, and yet is still commonly used by top companies when responding to a PR disaster. The phrase implies “I don’t know what’s going on,” or “I don’t know how to handle this,” or plain and simple “I’m […]
We ask ourselves over and over: What’s the big deal about blogging? If you have an active Facebook, LinkedIn and Twitter account, that should be all you need as far as this whole social media thing is concerned, right? Well, that may not necessarily be the case. College professors and PR professionals aren’t continuously buzzing […]
Growing up a golf fan, I didn’t realize until recently how involved PGA TOUR players are with charities. After working as a Texas Golf Association intern and attending the HP Byron Nelson Championship, Crowne Plaza Invitational at Colonial and the Masters, I realized these athletes have more on their plates than constant travel, workout regimens and playing golf […]
Be it opposition to the proposed World Trade Center mosque in New York City or Florida Pastor Terry Jones threatening to burn copies of the Quran, recent news exposed a seeming rise in the mistrust and misunderstanding of Muslims in this country. Observing this trend, what effect would a solid public service campaign have on […]
As a senior PR student, I’m beginning to feel the pressure of transitioning into the workforce. This pressure continues to build as I hear about the growing unemployment rates and terrible economy. The only thing that keeps my spirits up is confidence in my plans for after college. My plan is to move from Alabama […]
