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Couture, Catwalks, Controversy & Counterfeits

In the world of public relations and fashion, image seems to be everything. Your reputation, who you know, and in some cases, what you’re wearing can make or break you. The all-important question seems to be: how important is image? In the world of fashion PR, designers, companies and customers are going to great lengths […]

Multicultural PR

Over the past few years, U.S. demographics have been constantly changing. Slowly, the minority is now becoming the majority. According to the U.S. Census Bureau, nearly one in ten U.S. counties has more than 50 percent minority residents. With the change in demographics, PR professionals must realize that the generalized campaign message will no longer […]

PR in the New Economy

In today’s world it’s getting harder to make ends meet. The economy is on everyone’s mind during this time of banking crises, foreclosures, high gas prices and the ever-declining value of the dollar. In this new economy, people are forced to prioritize and focus on the essentials. Corporations have to cut back to stay competitive […]

Google Numbers

Google NumbersAccording to the Oct. 6 BusinessWeek (Google Numbers), you will soon know exactly how influential you are through Facebook. Patent pending software produced by Google would rank your Facebook profile through criteria such as how many friends you have, how many friends they have and how often your friends read a news story or […]

Juicy Campus: Too Hot for Comfort

WARNING: To those interested in visiting this Web site (https://www.juicycampus.com/posts/gossips/all-campuses/), be aware of the hateful speech and offensive language and material. Look out Facebook, beware MySpace, there’s a new social media sheriff in town. Just last week, the Web site www.juicycampus.com was called to my attention. Juicy Campus is a social networking Web site for […]

Cannot Fail Spirit

My management professor presents articles at the beginning of class that are recent and pertinent to the business profession. Last week he showed us this article, featured in the Sept. 29th Fortune Magazine, about the president of Disney-ABC networks Anne Sweeney. In the article she describes the most useful advice she was ever given. She […]

RSS Feed How To

Keeping up with current events in public relations is important to all PR students, educators and practitioners. An easy way to do this is by reading blogs on PR topics. There is certainly no shortage of blogs out there to read with everyone from firms to magazines, practitioners to students blogging about public relations. But […]

Bookmark This

E-mails, calendar announcements, blog posts, electronic notifications… day by day, hour by hour, our lives are getting more and more organized… but equally overwhelmed and inundated with massive amounts of feeds, posts, articles and quizzes. Some of it is relevant, some of it is fun and some of it is clutter. How can we make […]

Brand You

You would be surprised at how little there is on the Internet on the topic of getting a job in PR. Since getting a job is pretty high on the list of priorities for all PR students, I assumed I would be able to find a lot more information — maybe even a checklist — […]

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