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Crisis Management: Key Takeaways from PR Disasters in the Digital Age

Crisis Management: Key Takeaways from PR Disasters in the Digital Age

Published on Oct. 28, 2024 at 4:16 p.m. By Macy Barshick. In today’s digital world, crisis management is more crucial than ever. Information spreads at an unprecedented speed, and false information is everywhere online. A company or organization’s response to a crisis can make or

Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Published on September 30, 2024, at 5:01 p.m. By Lisé Badeaux. Elon Musk: innovative founder of SpaceX and Tesla, outspoken political supporter, and controversial owner of X Corp. In October of 2022, Twitter, now rebranded as X, was purchased by Elon Musk. Since then, the

What’s the Story? Oasis Is Back

What’s the Story? Oasis Is Back

Published on Sept. 26, 2024, at 10:26 a.m. by Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15 years of fans patiently (or not so patiently) waiting. Brothers Liam and Noel Gallagher posted

Career Change: From Beat Reporter to Communications Specialist

Career Change: From Beat Reporter to Communications Specialist

Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number

The Art and Science of Rebranding

The Art and Science of Rebranding

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

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