Alabama Athletics: The Balance Between Branding and Humor
Alabama Athletics uses humor and trends on social media to engage diverse audiences while balancing brand consistency, professionalism, and storytelling across teams and platforms.
Breaking Through: Women in Sports Are Here to Stay
Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first
Leveling The Playing Field
Published on April 9, 2020, at 7:39 p.m. by Macy Krauthamer. Sports are a fantastic way to socialize. They have a special ability to
Out-of-the-Park PR
Sports public relations offers exciting opportunities but requires ambition, strong writing, networking, and resilience to overcome competition, gain experience, and succeed in a demanding