99designs: The Power of Branding Dec. 9, 2013 by Student Posted At: December 9, 2013 4:30 p.m. by Ashley Jones Many often resist the thought of change. For most organizations, rebranding is a daunting Read More
What’s in a Name: The Washington Redskins Oct. 25, 2013 by Student Published At: October 25, 2013 10:15 a.m. by Ashley Jones. One of the world’s most expensive and historical sports franchises is under pressure to Read More
Ted Leonsis: The New Approach to Sports PR Feb. 14, 2011 by Tracy Sims By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even Read More
Effective PR tactics lead to Vick-tory Nov. 22, 2010 by Tracy Sims As an Atlanta native, I never saw Michael Vick, the former Falcons quarterback, making a comeback. In 2007, Vick was convicted of running a Read More