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The Pop-Up Phenomenon: Pros And Cons

The Pop-Up Phenomenon: Pros And Cons

Published on November 3, 2023, 11:09 a.m.by Chloe Petro.  A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand

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