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Reach for the SKYY

Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy boots and all things Dixieland Delight. I sat in my

Twitter Responses Matter

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large

Got Ethics?

Got Ethics?

Posted: November 25, 2013, 2:15 p.m. by Jessica Smith. The core of the public relations field is ethics. Ethics create guidelines for professionals to maintain their own credibility as well as their clients’. The Public Relations Society of America, or PRSA, has a code of ethics

PRSSA National Conference Session Recap: iögo Yogurt

PRSSA National Conference Session Recap: iögo Yogurt

Posted At: November 16, 2013 1:35 p.m. by Karly Weigel. Along with keeping chemicals and unknown additives out of its yogurt, iögo uses milk from a select few Canadian dairy famers and is not afraid to be transparent about these farms. Six unique yogurt products

#RockTheFirm: Boston University’s PRLab

#RockTheFirm: Boston University’s PRLab

Posted At: November 14, 2013 9:55 a.m. by Karly Weigel Having the bragging rights as the oldest student-run public relations firm comes with certain responsibilities and shoes to fill. Boston University’s PRLab steps up to the challenge and continues the strong legacy the firm has

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make

The DIY Blog Boom

The DIY Blog Boom

Posted At: October 3, 2013 1:00 p.m. by Jessica Smith Do it yourself (DIY) blogs have been on the rise during the past couple of years largely because of Pinterest and people’s desire to make their own projects for less. Some of the more successful

Get Your Thumbs Ready to Post

Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe https://vine.co/v/hgazKLULFm1/embed (Eric Simmons) It’s official. The government shut down Monday night because the House of Representatives and the Senate played hot potato with Obama’s budget. As the clock ticked down, social media exploded. Not surprisingly,

The Parbuckling Project

Posted At: October 1, 2013 3:25 p.m. by Aime O’Keefe A hot topic in the news last week was the successful salvage of the Coasta Concordia cruise ship off the coast of Italy, which ran aground on a coral reef last year. Through the effort

Pinterest Promotion

Posted At: September 25, 2013 2:17 p.m. By Jessica Smith “Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later

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