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Brand Awareness Is a Killer

Brand Awareness Is a Killer

Published on February 14, 2022, at 7:50 p.m. by Jennafer Bowman. Famous horror movie franchises such as “Halloween,” “Scream” and “Saw” have crawled their way back into theaters, long after their multiple sequels seemed to bore us to death. “Halloween,” the masked slasher film that debuted Jamie

“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to

Nostalgia Marketing: Jedi Mind Tricks or Proven Science?

Nostalgia Marketing: Jedi Mind Tricks or Proven Science?

Posted: April 28, 2015, 1:33 p.m. by Ethan Wiggins. Are you ready for the array of movie remakes to be released this year? Classic blockbusters such as Jurassic Park, Star Wars, Mad Max and Terminator are among the most anticipated movies of 2015. All of these movies earned faithful young fans throughout

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