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Alabama Athletics: The Balance Between Branding and Humor

Alabama Athletics: The Balance Between Branding and Humor

Published on Dec. 12, 2024 at 3:53 p.m. By: Jane Blissett The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff, and a standard to win and defy expectations. The teams and athletes who are destined

Breaking Through: Women in Sports Are Here to Stay

Breaking Through: Women in Sports Are Here to Stay

Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment was further cemented when, a few months later, the team of five women helped Hurts

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

How to Pitch Yourself to the Sports Industry

How to Pitch Yourself to the Sports Industry

Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion

How to Succeed: Sports PR Edition

How to Succeed: Sports PR Edition

Published on April 17, 2020, at 7:03 p.m. by Jordan Axel. When it comes to working in the sports industry, many chose a major related to sports due to their passion for the game. But when it comes to building a successful career, or even

When the Saints Go Marching In

When the Saints Go Marching In

The NFL Team that Rebuilt New Orleans, Time and Time Again Published on April 9, 2020, at 7:28 p.m. by Faith Saucier. The New Orleans Saints have come a long way since their one-win season in 1980, when fans referred to the team as the “Aints” and

Kobe Bryant: A Legacy Beyond the Court

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died

How to Sort Through the Different Public Relations Sectors

How to Sort Through the Different Public Relations Sectors

Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a plethora of opportunities for starting professionals. Every industry is in need of PR. From sports to technology and everything in between,

The Horsepower of Conversation: IndyCar PR

Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of the pedestrians below. The smell of fresh green grass filled everyone’s noses as they made their way to the track. Armed

Steve Webster: Bringing the Crimson Tide to L.A.

Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.

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