


PR and Fashion Trends: The Perfect Pair
Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an oversized corduroy button-up, then the next day, those clothing items are not “in” anymore. The

Shopping with a Virtual Friend: The New Black Friday Experience
Published on November 18, 2020, at 10:05 p.m. by Tess Hensley. The relationship between a brand’s public relations team and an influencer is crucial; one bad interaction on either side and that can ruin future relationships with other key community leaders. This year, sponsorships are more

Political Influencers: The Next Step in Political PR
Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in

How Social Media Influencers Changed Blogging Forever
Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a college degree in it. But, what does being a social
