Storytelling Through the Lens of F. Scott Fitzgerald
Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy
Opening the PR Dialogue
Real-time social listening and response represent the future of PR dialogue, enabling anticipation of audience needs and expectations today evolving
The Ethical Frontier: Reimagining PR in the Age of AI
Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being
Public Relations to Infinity and Beyond!
Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the
Meet Jon Iwata: A Q&A With Your 20th Koten Distinguished Lecturer
Meet Jon Iwata: the former senior vice president and chief brand officer for IBM — and the keynote speaker for the 20th Koten Distinguished
The Trust Tsunami: Where Should You Get Your News?
Declining trust in media highlights need for critical news consumption diverse sources and understanding journalism practices in today’s fragmented digital landscape
A Black Mirror Reflection of the Digital Future
Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every