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Targeting the 12.5

Posted At: January 1, 2008 9:40 AM  Effective communication in the growing Hispanic market by Christine Palma According to the 2000 U.S. Census Report, 12.5 percent of Americans are Latino or Hispanic. The U.S. Census Bureau projects that percentage will increase to 15.5 percent in

A Homage to Rosanna Fiske

by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S. Senate Subcommittee on Contracting Oversight, I mused in awe for some time. The letter was sent prior to the subcommittee’s March 1 hearing

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