rebranding strategies Archives

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

December 4, 2024

Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital

The Art and Science of Rebranding

November 29, 2023

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

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