Pumpkin, Profits and PR
They didn’t just rename a drink—they reignited a cultural obsession. Here’s how three little letters turned PSL into a fall marketing empire.
‘Tis the Season of Pumpkin Spice
Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a