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The Golden Test and Other Ways to Craft an Ethical Résumé

The Golden Test and Other Ways to Craft an Ethical Résumé

Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job

PR and Politics

PR and Politics

Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’

Toeing the Line

Posted At: April 22, 2013 2:35 p.m. by Jessica Ruffin A young blonde woman stares off in another direction, her clothes torn and her skin covered in gashes. Her surroundings reflect chaos and tragedy, the ground overtaken by puddles of blood and debris.  This picture

Education Communication: PR in K-12 Schools

Posted At: March 21, 2013 12:15 P.M. by Caroline Murray Tweeting at parents? Buying ad space for touting strong academics? Measuring media metrics to prove worth to taxpayers, school boards and communities? Did you see your elementary school taking such measures when you were a student?

“So, tell me about yourself.”

Posted At: March 13, 2013 2:15 P.M. by Martina Kaiwi As young PR professionals prepare for their job interviews, many dread the notorious face-to-face interrogation. Even though PR practitioners understand the power of words and the relationships they can create or destroy, when representing ourselves it

Think Twice

Most people would be content for six months with a $100,000 salary and lying on an island in Australia’s Great Barrier Reef.  With this job, you will only have to feed several hundred fish, clean the pool and check the mail.  Other days may consist

Beefing Up Social Media

Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored by the Georgia PRSA. I was able to hear Heather

Communication During a Crisis

I was instantly terrified on Friday, February 13, to turn on the Internet and find the headline of “Deadly plane crash in Buffalo.” Having lived in Buffalo, New York, for my entire life, I immediately opened the story to find that a plane had crashed

G is for Gatorade; that is NOT good enough for me!

“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity.  Nor

Well informed. Well in advance.

Over the past two years you saw the commercials and billboards, heard the radio service announcements and received information in the mail about the big change in February 2009. Well here it is, February 2009, and as you know television is moving from analog to

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