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Pumpkin, Profits and PR

Pumpkin, Profits and PR

Published on October 17, 2025, at 2:20 p.m. by Lucy Hall. When does fall officially begin for you? Here in Alabama, many mark the changing seasons with the first kickoff of college football season. But for me, it begins with the return of Starbucks seasonal
Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

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