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“The Face and The Brand”: How Brands Utilize College Ambassadors

“The Face and The Brand”: How Brands Utilize College Ambassadors

Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For

Social (Media) Butterflies

Posted At: January 1, 2008 9:59 AM PR is going online…along with everybody else by Christine Palma and Alexandra Weaver “I friended him on Facebook.” “She blogged about it last week.” “Did you check out that podcast?” “Yeah, it’s on YouTube.” “I MySpaced her.” “We

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