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A Time of Transition

Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not

What Not to Wear

Possibly the hardest part of the transition from the classroom to the field is the dress code. College life is full of sweatpants, tee shirts and UGG boots. Unfortunately none of these things are appropriate in the working world. Knowing what to wear and when

The Biggest Threats Facing PR

Earlier this year, when reading a colleague’s blog post, it occurred to me that there are some very real threats facing us as PR Practitioners, both in terms of detriment to the field and harm to third party participants. I am accustomed to thinking that

Marketing God

My grandmother takes the Great Commission to heart and even though she is ninety years old, she asks everyone who comes to her house one question, “If you died tonight, where would you be going and how do you know?” Evangelism. It is a fundamental

Multicultural PR

Over the past few years, U.S. demographics have been constantly changing. Slowly, the minority is now becoming the majority. According to the U.S. Census Bureau, nearly one in ten U.S. counties has more than 50 percent minority residents. With the change in demographics, PR professionals

PR in the New Economy

In today’s world it’s getting harder to make ends meet. The economy is on everyone’s mind during this time of banking crises, foreclosures, high gas prices and the ever-declining value of the dollar. In this new economy, people are forced to prioritize and focus on

Google Numbers

Google NumbersAccording to the Oct. 6 BusinessWeek (Google Numbers), you will soon know exactly how influential you are through Facebook. Patent pending software produced by Google would rank your Facebook profile through criteria such as how many friends you have, how many friends they have

Juicy Campus: Too Hot for Comfort

WARNING: To those interested in visiting this Web site (https://www.juicycampus.com/posts/gossips/all-campuses/), be aware of the hateful speech and offensive language and material. Look out Facebook, beware MySpace, there’s a new social media sheriff in town. Just last week, the Web site www.juicycampus.com was called to my

Cannot Fail Spirit

My management professor presents articles at the beginning of class that are recent and pertinent to the business profession. Last week he showed us this article, featured in the Sept. 29th Fortune Magazine, about the president of Disney-ABC networks Anne Sweeney. In the article she

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