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The Rigor of PR Writing

Posted At: April 14, 2008 11:23 AM by Sandra Allen, APR, Contributing Writer Let’s be honest. When was the last time you heard a fellow student say, “I can’t wait to get to my PR Writing class. I just love it.”? You would be excused

PR and Social Media Colliding

Posted At: April 9, 2008 1:08 PM by Aaron McKevitt, Contributing Writer As another throng of public relations students line up to graduate this summer, employers will be looking to hire young men and women with specific skills. In many cases, these are skills employers

Keeping Your Cool When It Matters Most

Posted At: April 9, 2008 12:41 PM by Anna Catherine Roberson We all have experienced that breaking point: the stress and tension build up and there is nowhere to go but down. You are at the point when you know a major crisis is on

CSR: There’s More than Meets the Eye

CSR: There’s More than Meets the Eye

Posted At: April 9, 2008 12:36 PM by Caitlin Graham and Anna Catherine Roberson With an increase in consumer awareness, companies are held to a higher standard and have responded with beneficial programs that affect the public as well as improve the companies’ reputations, or

The Bee's Knees: Oscar Buzz and Studio Hype

Posted At: April 9, 2008 12:34 PM by Katie Lynn McInnish Every year, movie fans fill out prediction sheets and chip into office pools about who will win the year’s most coveted gold statuette. But when asked why one film or actor was chosen over

A Tale of Two Mergers: What Happens When Companies Collide

Posted At: April 9, 2008 12:33 PM by Amelie Smith and Sarah Yates For newlyweds, the merging of assets is an exciting start to a new beginning. It is the beginning of a long life together, during which a family is created and memories are

Holiday Commercialization Goes Yankee-Doodle-Dandy

Posted At: April 9, 2008 12:32 PM by Erin Cornelius Fireworks, barbeque and red, white and blue. The Fourth of July is a celebration of the independence of our country, but in Boston, this patriotic party has a modern twist. Boston’s 4th of July celebration

“Let the Games Begin!” … or Not

Posted At: April 9, 2008 12:30 PM by Sarah Yates A look at the role of sponsors in the controversy surrounding the 2008 Olympics The press surrounding the 2008 Beijing Olympics has little to do with sports. With about three months to go before the

Obama Leads the Polls … in Cyberspace

Posted At: April 9, 2008 12:27 PM by Anna Katherine Owen Myspace, Facebook, Ilike, Flickr and … MyBarackObama.com? Several presidential candidates are embracing social media or “new media” and using new media tactics to attract voters on the Web. A front-runner in the new political

You Had Me at Oh, No: PR Lessons from Sports Professions

Posted At: April 9, 2008 12:24 PM by Anthony Greer Jerry Maguire sure makes it look easy. A handsome, up-and-coming sports agent takes a stand against dishonesty in client representation, gambles his whole career on his integrity (and a brash young football star) and manages

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