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It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

McDonald’s Customers Aren’t Lovin’ It

Posted at: January 29, 2012 2:00 PM by Kera Cottingham In the world of tweeting, how detrimental is a runaway hashtag? This week, McDonald’s experimented with the hashtag #McDStories …

APR: New Meaning in a New Economy

Posted At: January 27, 2012 3:30 AM by Bailey Carpenter Accreditation is something that every PR practitioner should consider once they have experience in the field.

Back in Business, the Southern Way

Posted At: January 27, 2012 3:30 AM by Dorothy Griffth Can an entire geographical region become a brand, marketed to the rest of the world as something good and desirable? That’s what it appears the Southeastern United States has done in the past few years.

Betsy Plank Interview

Posted At: April 12, 2007 9:12 PM Interview with Betsy Plank: Betsy Plank, pioneer in the field of public relations, shares her thoughts on leadership in field.    

Ofield Dukes' Thoughts on Leadership

Posted At: January 1, 2008 10:54 AM This 2007  video interview with Ofield Dukes gives insight into his ideas about leadership.

PR Hot Spots

Posted At: January 1, 2008 10:47 AM by Destin Rice Where the pay is good… and opportunity comes knocking As Samantha Jones walks stylishly into one of Manhattan’s finest restaurants, she adjusts her designer sunglasses, touches up her lipstick and slips out of her business

A Day in the Life of a PR Practitioner

Posted At: January 1, 2008 10:44 AM by Alexandra Weaver Thinking about entering the real word can be quite intimidating. It is hard to imagine life without school as an undergraduate student, but it all ends before you know it and the thoughts of the

PR in Pro Sports: The New England Patriots

Posted At: January 1, 2008 10:29 AM by Dustin Fowler President Nixon had Watergate. President Clinton had Whitewater. And now Bill Belichick and the New England Patriots have Spygate. In week one of the NFL regular season, the New York Jets played the New England

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