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Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

A Perfect Pitch Starts with a Perfect Shoe

A Perfect Pitch Starts with a Perfect Shoe

Published on Sept. 13, 2018, at 7:15 p.m. by Bri Roselius. “Sex and the City”: an iconic 90s series about a writer named Carrie Bradshaw, her love for New York City and a closet full of shoes. Manolo Blahnik’s, Louboutin’s, Jimmy Choo’s — trust me,

The Elusive Art of Pitching

The Elusive Art of Pitching

Published on April 17, 2018, at 1:11 p.m. by Cara Bolt. Is pitching an elusive art? As a public relations practitioner, it’s frustrating when you spend hours crafting the perfect pitch, only for it to never receive placement. Media specialists from Ketchum Chicago, The University

Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

What the Media Wants

What the Media Wants

Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up with phone calls. Then, you landed it — the perfect

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