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Mastering Effective Storytelling in Public Relations

Mastering Effective Storytelling in Public Relations

Published on May 7, 2024 at 2:05 p.m. by Halston Seton. As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively. A common misconception about storytelling is that it involves a long conversation with one

Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

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