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The Heart Truth of Social Marketing

Posted At: November 23, 2010 5:38 PM by Paige Niewerth Raising awareness for a nonprofit organization is a difficult process; if done correctly, it can positively influence a successful campaign. Social marketing has a strong effect on the overall objective of a campaign and is a

PR's Game Plan for the Sports Industry

Posted At: September 24, 2010 9:41 AM by Paige  Niewerth While millions of sports fans cheer in stadiums and living rooms around the nation, few people applaud, or even acknowledge, the behind-the-scenes work of a public relations professional. Public relations is an essential aspect in the

‘Tis the Season for Customer Service

It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your home computer, quality customer service makes any shopping experience that much better. Customer service is

My Phone=My Life

Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use them in the car, walking down the street and working out; we even attempt to

Does the Cox/Arquette Split “Scream” Publicity Stunt?

Hollywood couple David Arquette and Courteney Cox announced last week they are splitting after 11 years of marriage. The couple coincidentally announced their split before the premiere of their upcoming movie, “Scream 4,” and Cox’s season premiere of “Cougar Town.” According to ET, Arquette and

PGA TOUR: Bold PR move?

Growing up a golf fan, I didn’t realize until recently how involved PGA TOUR players are with charities. After working as a Texas Golf Association intern and attending the HP Byron Nelson Championship, Crowne Plaza Invitational at Colonial and the Masters, I realized these athletes have more on

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