Published on October 29, 2025, at 10:34 a.m. by Julia Fowler PR often looks like a game of who has the biggest budget: glossy campaigns, celebrity endorsements, and Super Bowl spots. But in the nonprofit world, PR runs on something different: purpose. With limited dollars
Published on October 15, 2023, 4:35 p.m. by Caroline Raley. In an era where health care remains an enduring necessity, nonprofit organizations in the field of health care public relations play an indispensable role in shaping the future of accessible, affordable and equitable health care
Published on April 9, 2022, at 8:23 p.m. by Alice Helms. Nonprofits such as the Tuscaloosa Metro Animal Shelter, in Tuscaloosa, Alabama, and the Houston Food Bank in Houston, Texas, reach out and offer support when communities suffer, two qualities that make nonprofits successful, as noted
Published on February 18, 2022, at 7:51 p.m. by Alice Helms. In the spring of 2020, many American households began to feel the impact of economic changes as the worldwide pandemic shut down day-to-day life. Organizations’ external publics, such as their donors, started to drop
Published on March 12, 2021, at 2:51 p.m. by Maggie Palmer. Approximately 1.56 million nonprofit organizations exist in the United States today. In an online world constantly inundated with new information, it’s important that their messages are crafted effectively, both to serve their communities and keep their organizations
Published on December 2, 2020, at 6:55 p.m.by Katey Quinn. Over the past year, many organizations’ best-laid marketing and communications plans have collected dust on a shelf. As the COVID-19 pandemic abruptly upended every aspect of normality last March, nonprofit organizations have especially felt the
Published on March 5, 2020, at 8:58 p.m. By Allie Rose. Public relations is important no matter the industry you are in — for-profit or nonprofit — and businesses need to maintain their brands’ images and maintain favorable relationships within their industries and with their
Published on December 7, 2019, at 12:25 p.m. by Ali Cushing. Nonprofit organizations use public relations for a variety of benefits that go beyond soliciting for direct financial aid. Tactics are used to help educate the public of a nonprofit’s cause, increase awareness, find potential
Published on October 29, 2018, at 4:19 p.m. by Anna Claire Toxey. Growing an organization is generally not an easy task, and often proves to be especially difficult for nonprofits. From lack of public awareness to funding deficits, nonprofits can struggle when starting as small
Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a plethora of opportunities for starting professionals. Every industry is in need of PR. From sports to technology and everything in between,
