Platform Magazine

Nick Saban

The Art of Brand Loyalty: How Alabama Fans Turn Sponsorships into Social Capital

Oct. 29, 2025

by Lucy Hall

Alabama football fans transform sponsorships into identity, turning rituals, loyalty and community pride into powerful brand partnerships that drive lasting business and cultural influence.

Anti-Feminism in Modern Day Sports

Mar. 18, 2024

by Malia Elliott

As Kim Mulkey and Nick Saban’s media portrayals reveal, women in sports still face unequal scrutiny, representation, and respect despite comparable success and achievement.

PR with a Purpose: Not Everyone Gets a Happy Ending

Mar. 11, 2018

by Student

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the

Products in Disguise

Apr. 6, 2017

by Student

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt

The Branding Bowl: The Tide vs. The Ducks

Nov. 14, 2013

by Student

Posted At: November 14, 2013 10:15 a.m. by Lexi Holdbrooks. They say don’t judge a book by its cover, but just one look at

Is Your Strategy "Built Tough"?

Sep. 19, 2012

by Student

“Tuscaloosa Saturdays, built Ford tough.” If you have had time to sit down to watch TV anytime within the last few years you have

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