Published on April 14, 2025, at 9:10 p.m. by Gracie Powell. Not all public relations work is created equal — especially when it comes to entertainment PR. While consumer PR focuses on creating positive impressions to drive sales, entertainment PR focuses on creating positive impressions
Published on Nov. 19, 2024 at 12:01 p.m. By Braden Barksdale Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble to find content and PR professionals would disappoint their clients. The two jobs need each
Published on Nov. 18, 2024 at 6:21 p.m. By Braden Barksdale. Briley King is the wife of country singer Marcus King. She is also the face behind Little Bird Trucking. In February 2023, Briley and Marcus got married. She quit her day-to-day job in finance and
Published on Friday, Nov. 1, 2024 at 10:11 a.m. By Christina Hunt. From the employees to the players, coaches, fans and the entire village, community service is a crucial part of a sports organization. Sports brands have the unique opportunity to unite diverse groups of
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to
Published on Oct. 26, 2022, at 5:03 p.m.by Breanna Erickson As PR practitioners, or soon to be practitioners, the idea that public relations is a growing field is nothing new. How much is it growing? According to IBISWorld, the PR industry has grown 2.5% annually from 2017-2021, and
Published on April 19, 2022, at 1:01 p.m. by Morgan Keel. The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking
Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they
Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for
Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism
