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#Freebooting

#Freebooting

Posted on April 16, 2016, at 4:00 p.m. by Morgan Martin. The ever-expanding world of mass media has made it easy for average Joes to become famous with the click of a mouse or the tap of a finger; however, it has also brought forth

Behind-the-Scenes: An Unexpected Nonprofit

Behind-the-Scenes: An Unexpected Nonprofit

Posted on April 11, 2016, at 5:40 p.m. by Morgan Martin. The word “nonprofit” often grinds people’s gears. Individuals hear this word, and they visualize streets covered in unused fliers, letters concerning donations filling up their mailboxes and hitting the red button on their iPhones

#BringBackTheBees

#BringBackTheBees

Posted on March 22, 2016, at 8:45 a.m. by Morgan Martin. What’s all the buzz? General Mills Canada is building a hive of support for the declining pollinator population worldwide. It’s important now more than ever for brands to stay customer-minded when using PR tactics,

The White House’s Major Key to Success

The White House’s Major Key to Success

Posted on March 11, 2016, at 2:45 p.m. by Morgan Martin. So what does our 44th president have in common with the somewhat out-of-date rapper DJ Khaled? One word: Snapchat. Snapchat has evolved significantly since 2011. It has grown from a simple photo messaging app to

The Perfect PR Pair: Dating Apps and Social Media

The Perfect PR Pair: Dating Apps and Social Media

Posted on March 10, 2016, at 10:15 p.m. by Morgan Martin. Adweek published an infographic showing the relationship between dating apps and social media. The findings were interesting, yet predictable. As it turns out, dating apps and social media may just be the perfect public relations

McDonald’s Makes the Best of a Mess

McDonald’s Makes the Best of a Mess

Published on February 29, 2016 at 12:45 p.m. by Morgan Martin. Oh McDonald’s, the father of fast food. Over the past decade or so, McDonald’s has made an effort to continue to appeal to its audience on an international scale. When eating healthy became the

Blogging Your Way to a Personal Brand

Blogging Your Way to a Personal Brand

Published on February 17, 2016, at 4:00 p.m. by Morgan Martin. In the past few years, blogging has become a useful tool for individuals and businesses alike. Businesses use blogs as a way to provide people with more insight to the inner workings of their

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