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What is PR?

What is PR?

Posted At: April 12, 2007 10:22 AM compiled by Miranda Yow PR is PR outputs PR outcomes PR in practice PR at work 10 essential skills PR is: – Research, planning, communication, evaluation/stewardship – Strategic – Creative – Two-way – Advocacy – Global – 24/7

Diversity: A Challenge Worth Welcoming

Posted At: April 12, 2007 10:33 AM by Miranda Yow There is a growing commitment to diversity within the public relations profession—in both education and the practice, according to “The Professional Bond,” a report from the 2006 Commission on Public Relations Education. This commitment is

A Different Approach to Teaching PR

Posted At: April 12, 2007 by Miranda Yow Dr. Michael Palenchar and Dr. Lynne Sallot prefer not to teach solely by the book. In fact, these public relations professors are using real-world experience as a major teaching component in their classrooms—and they are following a

New Communication Technology: An Unstoppable Force

Posted At: April 12, 2007 10:47 AM by Miranda Yow “There is a growth in new information technology which results in an incredible change in public relations education,” says Dr. Michael Palenchar, assistant professor of public relations, University of Tennessee. He, along with other professors,

How Mobile Technology Affects PR Professionals

Posted At: September 29, 2008 12:25 PM by Miranda Yow Wireless technology is directly affecting business professionals in every field—and public relations is no exception. Whether in a meeting or on the go, mobile devices have become an integral part of a PR practitioner’s everyday

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