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The United Brands of America: How State Brands Are Built

The United Brands of America: How State Brands Are Built

Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy beaches. Whether it’s Sweet Home Alabama or Pure Michigan, each state elicits a different image in your mind:

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