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Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

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Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

Transitioning from Student-Run Agencies to Professional Agencies

Transitioning from Student-Run Agencies to Professional Agencies

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Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience

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