Published on November 5, 2019, at 8:30 p.m. by Louise Margeson. In the business of college and professional sports, sponsorship is one of the most effective ways to drive fan engagement for brands within the industry and beyond. Sponsorship is when a business provides funds
Published on October 24, 2019, at 5:50 p.m. by Louise Margeson. According to HubSpot, the definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This definition highlights the two most crucial aspects of effective PR
Published on October 2, 2019, at 8:25 p.m. by Louise Margeson. In a world full of smartphones, streaming services and apps that can deliver food to your door with the touch of a button, society has become transfixed with the notion of instant gratification. We
Published on September 24, 2019, at 9:01 a.m. by Louise Margeson. It’s not uncommon in the entertainment industry for childhood stars to dwindle from the public eye as they outgrow their Disney Channel, Nickelodeon or other personas. Ariana Grande is not one of them. Over
