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Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

Don’t Get Left Out: LinkIn

Posted At: February 1, 2013 1:30 P.M. by Caroline Murray Historically, when discussing social media with respect to networking, the focus has been on keeping beer pong off your Facebook profile and profanity out of your tweets. But one growing social media site, LinkedIn, has

Are You In? Navigating Professional Networking for LinkedIn Novices

Posted At: April 25, 2012 1:40 PM by Rachel Childers When someone says job hunt, generally their next sentence involves the professional network LinkedIn. However, despite its 150 million members and growing, many people still do not understand how to effectively use the network. Here

Sky High Networking

Posted At: February 15, 2012 2:10 PM by Ashley McDaniel “Flying alone?” “Business trip?” “How’s your wife?” These are some questions a complete stranger may ask you on your next flight, even though they may already know the answer.

Will SOPA curtail creativity?

Will SOPA curtail creativity?

by Megan Reichenbach The Stop Online Piracy Act (also known as the Protect IP Act in the Senate) is a new initiative copyright owners are taking to “isolate and shut down websites or online services found with infringing content.” Should we be worried? SOPA’s primary

The New and Improved PR Practitioner

The New and Improved PR Practitioner

by: Alex Reichenbach PR practitioners have always been expected to have impressive writing and communication skills to show on their résumés. Although these skills are important, they are only the beginning of what is expected of PR practitioners during these technologically savvy days. Recent changes

Staying Social Beyond Facebook

By Hannah McDaniel A social networking panic recently arose when an article released by Weekly World News, reported that Facebook was shutting down. Mind you, this is a blog that regularly reports on aliens and mutants. That said, people panicked. Facebook representatives quickly squashed the

Blogging: What’s in It for You?

We ask ourselves over and over: What’s the big deal about blogging? If you have an active Facebook, LinkedIn and Twitter account, that should be all you need as far as this whole social media thing is concerned, right? Well, that may not necessarily be

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