Lindsey Green Archives - Platform Magazine

Editor Biographies, Spring 2013

Jan. 2, 2014

by Tracy Sims

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton

When the Boss Slips Up…

May. 21, 2013

by Student

Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed

Developing Thought Leadership: Connie Ward and Thought Leader Zone

May. 1, 2013

by Lindsey Green

What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought

Enough Is Enough, JCP

Apr. 19, 2013

by Student

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt.

The PR Phenomenon of Film Tourism

Apr. 15, 2013

by Casey B. Rogers and Lindsey Green

Film-induced tourism creates powerful marketing opportunities by turning movie locations into emotional travel destinations for fans and global travelers.