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Mastering Social Media: Crafting Your Brand and Navigating Niches

Mastering Social Media: Crafting Your Brand and Navigating Niches

Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking to connect with their target audiences effectively. Furthermore, finding a niche within the vast digital realm is crucial for standing out and resonating

Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media

A Reese’s Piece of the Pie: PB Meets PR

A Reese’s Piece of the Pie: PB Meets PR

Published on November 22, 2021 at 7:00 p.m. by Lady Reynolds. This Thanksgiving, America’s favorite candy brand debuted its popular peanut butter cup in a new form — measuring 9 inches in diameter and weighing 3.4 pounds. People went crazy for it. The Reese’s Thanksgiving

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for

Transitioning from Student-Run Agencies to Professional Agencies

Transitioning from Student-Run Agencies to Professional Agencies

Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience

Instagram Kids: Another PR Crisis?

Instagram Kids: Another PR Crisis?

Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company

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