Skip links

Brands Arriving on Campus: College Tours as a New PR Power Move

Brands Arriving on Campus: College Tours as a New PR Power Move

Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the beauty industry, beverage industry, fashion industry and more have incorporated college tours as a part

“The Face and The Brand”: How Brands Utilize College Ambassadors

“The Face and The Brand”: How Brands Utilize College Ambassadors

Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For

The Rush to TikTok Fame: #BamaRushTok

The Rush to TikTok Fame: #BamaRushTok

Published on September 20, 2021, at 9:00 p.m.by Alyssa Thomas. “Hey y’all, I just wanted to show y’all my outfit of the day for philanthropy day two. My shirt is from Panhellenic, my skirt is from the Pants Store, my shoes are Steve Madden, and my jewelry

Return to top of page