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The Value of Higher Education in Today's Market

Posted At: December 8, 2010 3:04 PM by Jessica West Whether it is the poor economic state of the job market, fear of entering the “real world” or simply objection to facing responsibility, undergrad PR students are frequently choosing the path of graduate school. Graduate programs

Image Advertisements: An Underrated Technique to Overcome Your Competition

Posted At: September 27, 2010 12:43 PM by Jessica West Businesses do all they can to build strong company-client relationships during tough economic times. With reduced advertising budgets, companies turn to messages that strengthen their reputations. In these situations, image advertising seems to be more beneficial

Holiday PR: Companies Who Believe It’s Better to Give Than Receive

During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the public and their communities. Public relations professionals know the importance of holiday PR and the

Airport Security: TSA asking for TMI?

The Department of Homeland Security (DHS) and Transportation Security Administration (TSA)  recently decided to maximize the efforts of their aviation and surface transportation security policies. Among others, cargo screening and pat-down methods are two of the areas in which TSA is heightening its surveillance. The general public

Glee’s GQ Photo Shoot

Many parents are concerned about their children being desensitized by programs airing on MTV or E! because of their reputation for risqué content. We expect to see scantily-clad clothing and explicit behavior when tuning in for “Keeping up with the Kardashians,” but the same conduct

Has Zuckerberg Ruined His Social Network?

Mark Zuckerberg had made a name for himself by becoming the youngest billionaire in history when he created the social media phenomenon known as Facebook. However, the release of “The Social Network” may have added a few extra names to the list. Raking in an

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