IOC Archives - Platform Magazine

From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights

November 4, 2025

Published on November 4, 2025, at 11:13 a.m. by Parker Schell The Olympics are the highest threshold an athlete can reach. The games are also the biggest sports event for sponsorships. 21% of marketers worldwide will revolve their U.S. sponsorship efforts around the Olympics this year. Historically,

Sports Mega-Events Pose Mega PR Problems

April 3, 2023

Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield “extremely high levels of media coverage and impacts.” These familiar events include the likes of the summer and winter Olympics, as well as

Skip links