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How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

Across the Pond: Europeans’ View of the American College Brand

Across the Pond: Europeans’ View of the American College Brand

Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also

PR & Social Media: Branding Masterminds

PR & Social Media: Branding Masterminds

Published on March 24, 2021, at 6:20 p.m.  by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in

Putting Your Best Foot Forward: Social Media for Greek Life

Putting Your Best Foot Forward: Social Media for Greek Life

Published on November 7, 2017, at 7:04 p.m. by Parker Rocco. Recently, university Greek life has been a hot topic in the news. The problem In the past year alone, there have been several allegations of hazing, sexual assault and underage drinking at large universities.

The Power of Positivity

The Power of Positivity

Published on June 6, 2017, at 8:01 a.m. by Josie Seavers. Home to 62 social Greek-letter organizations, The University of Alabama’s Greek community compromises over 36 percent of the undergraduate student body, making it one of the largest in the United States. In September of

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