Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view
Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy Plank, for their contributions to our field. However, we must
Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations have stopped using them. In fact, many organizations have only recently picked up on the benefits of e-newsletters. If you’re given
![What PR People Need to Know About [Art]ificial Intelligence](https://platformmagazine.org/wp-content/uploads/2017/09/Machine-Learning-1-e1549315011115-690x460-30x20.jpg)
Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from your email inbox. It’s artificial intelligence (AI), and it exists
Published on May 2, 2017, at 5:05 p.m. by Clara Balestrieri and Kayla Sullivan. During the Obama presidency, Cuba and the United States began to normalize relations. The Cuban Embassy was established in Washington, D.C., and the U.S. Embassy was established in Havana, Cuba. Travel
