Published on Feb. 13, 2025, at 9:26 a.m. by Katie Black. A decade ago, social media was a mix of heavily filtered selfies and random status updates. Today, it’s a high-stakes battlefield. What started as a way to connect with friends has quickly evolved into a full-scale
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand
Published on November 5, 2019, at 8:20 p.m. by Christina Guyton. My pink-obsessed roommate runs to the front door to gather yet another on-brand delivery: her long-awaited, limited-edition Glossier sweatshirt. This loyal fan has almost every skincare and beauty product by the millennial pink beauty
