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Fizz Factor: How PR Strategies Drive Soda Brand Success

Fizz Factor: How PR Strategies Drive Soda Brand Success

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Published on Oct. 17, 2024 at 7:23 p.m. By Jane Blissett. Over the past 100 years, Coca-Cola and Pepsi have been the two major brands in the beverage industry. The two companies have fought neck and neck  to become the people’s choice. With creative advertising,

The Food and Beverage Industry: Revolutionized by Social Media and PR

The Food and Beverage Industry: Revolutionized by Social Media and PR

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Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media

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