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She’s More Than a Doll: Barbie

She’s More Than a Doll: Barbie

Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Published on September 29, 2023, 5:02 p.m.by Katherine Williams.  From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her

Ticketmaster: Monopolizing a Bad Reputation

Ticketmaster: Monopolizing a Bad Reputation

  Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless in our pursuit to develop the innovations that will unlock unforgettable experiences for fans,” said

Astros PR — Step Up to the Plate

Astros PR — Step Up to the Plate

Published on March 2, 2020, at 8:54 p.m. by Charlotte Arnold. Major League Baseball spring training games kicked off last weekend. What should be a happy day reminded one fanbase only of past betrayal. The Houston Astros were not-so-warmly welcomed back to their first game

Don’t Kick the Kicker When He’s Down

Posted At: December 13, 2013 11:00 a.m. by Brian C. Hoff. Sure, being passionate about sports is fun and appropriate at times, but when it turns into singling out an individual and wishing him harm, there is an ethical line that has been crossed. For

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