She’s More Than a Doll: Barbie
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand.
Taylor Swift’s Eras Tour: How to Market Like a Mastermind
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The
Ticketmaster: Monopolizing a Bad Reputation
Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love
The Man with the Golden Franchise: How James Bond Has Remained Relevant for Over 60 Years
Published on October 13, 2021 at 9:35 p.m. by Amelia McGowan. Movies are a unique form of media that utilize a mix of publicity
Astros PR — Step Up to the Plate
Published on March 2, 2020, at 8:54 p.m. by Charlotte Arnold. Major League Baseball spring training games kicked off last weekend. What should be
Don’t Kick the Kicker When He’s Down
Posted At: December 13, 2013 11:00 a.m. by Brian C. Hoff. Sure, being passionate about sports is fun and appropriate at times, but when