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#FORG1V3

#FORG1V3

Posted: April 15, 2015, 1:40 p.m. by Esther Workman. If you’re a fan of America’s favorite pastime, then you probably heard about Alexander Rodriguez’s suspension from Major League Baseball for the 2014 season. I think it was something to do with the use and possession

MythBusters: PR Edition

MythBusters: PR Edition

Posted: April 13, 2015, 2:23 p.m. by Esther Workman. In January 1915, the Atlanta Constitution printed, “All publicity is good if it is intelligent.” In the last 30 years, that phrase has evolved into the well-known PR cliché that “there’s no such thing as bad

Snapchat Makes the Final Four

Snapchat Makes the Final Four

Posted: April 3, 2015, 12:05 p.m. by Esther Workman. Snapchat is on the fast track to becoming the Kentucky basketball of social media, making slam dunks on and off the court. According to Adweek, Amazon and Hollister paid the company a hefty $750,000 each for

Under the Menfluence

Under the Menfluence

Posted: March 16, 2015, 10:13 a.m. by Esther Workman. Public relations is a female-saturated industry dominated by males. But not for long. According to a 2010 Ragan study, the PR industry is 85 percent female, and yet, 80 percent of upper-level management is male. Those

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