endorsements Archives - Platform Magazine

The US Open: A Grand Slam for Brands

October 23, 2025

Published on October 23, 2025, at 11:57 a.m. by Mallory Magee The athletes weren’t the only ones going head-to-head in the 2025 US Open. In this year’s tennis tournament, brands competed just as fiercely as the players on the court. The final Grand Slam of the

New Balance Is the New Trend

September 22, 2023

Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in

Endorse Me, Endorse Me Not

October 26, 2014

Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus, when a company uses the alliance of an athlete to

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