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Perfecting PR Pros: A Michael Smart Profile

Perfecting PR Pros: A Michael Smart Profile

Published on Dec. 9, 2024 at 7:42 p.m. By Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his

“Pearls of Wisdom”: A Sit-Down Conversation with Gary F. Grates

“Pearls of Wisdom”: A Sit-Down Conversation with Gary F. Grates

Published on June 26, 2023, at 11:18 a.m.by Alaina McDuffie. From an internal communications intern for a New York wire and cable company to president of Edelman’s Change and Employee Management practice to head of communications for North America at General Motors Corporation and an architect for one of

Reestablishing Trust in the Media

Reestablishing Trust in the Media

Published on April 7, 2023, at 10:01 p.m. by Kate Amberson. Trust in the media is at a nearly all-time low in the United States. In fact, only 34% of Americans reported having a “great deal” or “fair amount” of trust and confidence in the

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Published on Nov. 28 at 4:01 p.m.by Trinity Hunter. On Tuesday, Oct. 19, I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen

Edelman: A Giant in the PR World

Edelman: A Giant in the PR World

Published on Sept. 28, 2022, at 3:21 p.m. by Kelsey Nayman. What once started as a small public relations agency “to do better than the competition” has now expanded into the largest agency in the world with “more than 6,000 employees in 66 offices across 28

Transitioning from Student-Run Agencies to Professional Agencies

Transitioning from Student-Run Agencies to Professional Agencies

Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience

Overcoming Brand Stereotypes as a Female Veteran

Overcoming Brand Stereotypes as a Female Veteran

Published on October 8, 2020, at 10:10 a.m. By Tralene Hunston Women have been serving in the U.S. military for more than a century. As the years have passed, female service members’ roles, conflicts and responsibilities have shifted, ultimately progressing opportunities for the female service

Ethics Start with You

Ethics Start with You

Published on September 24, 2019, at 10:32 a.m. by Emma Bannen and Whitney Blalock. Every public relations professional, student and educator is familiar with ethics. But what does this buzzword really mean in action? The Public Relations Society of America’s code of ethics is the

Reach for the SKYY

Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy boots and all things Dixieland Delight. I sat in my

How Millennials Are Customizing Their Companies

How Millennials Are Customizing Their Companies

Published on July 7, 2017, at 5:30 p.m. by Jessica Banks. They’re excited, they’re determined and they’re hungry for the real world. Millennials are entering the workforce with a certain perseverance that is influencing the corporate world in more ways than one. Today, you can

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