Published on April 3, 2025, at 11:05 a.m. by Katie Black. The Magic Behind Disney’s PR Success When it comes to the hospitality and entertainment industry, few brands have the same magical appeal as Disney. With a sprawling empire that includes 12 theme parks, 55 resort
Published on March 31, 2025, at 5:07 p.m.by Olivia Pickens. The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a video that demanded, “STOP. PUTTING. MIDDLE. AGED. PEOPLE. ON. PR. TEAMS.” If you’re
Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks
Published on October 7, 2024, at 4:09 p.m.By Lisé Badeaux. Disney is an integral part of many people’s lives. Tristen Gell, senior manager of communications on the Walt Disney World public affairs team, is no different. Her experiences at Disney throughout her childhood and in college shaped her
Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far. You may be wondering, how do TV shows establish longevity like it has? A good PR team
Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and Snakes,” has staged a remarkable resurgence in the public relations sphere. Prior to her involvement
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and
Published on October 6, 2023, 2:56 p.m.by Caroline Raley. The reimagined Snow White doesn’t come with seven dwarves, but she does come with a few public relations nightmares. Take, for example, one account on X, formerly known as Twitter, that is critical of the new
Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo. “Parents need to know that even though former Disney stars Selena Gomez and Vanessa Hudgens are in “Spring Breakers,” it’s absolutely not appropriate for teens,” Common Sense Media wrote about one of A24’s first films. Directed by Harmony Korine, who
Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This
