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More Power 2 Him

More Power 2 Him

Posted: October 1, 2014, 9:08 p.m. by Jean Faircloth. In the midst of constant negative media coverage, the “athlete” reputation has taken a beating. However, Derek Jeter proves that players with immense success and fame can uphold the positive model brand of an athlete. It

G is for Gatorade; that is NOT good enough for me!

“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity.  Nor

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