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Editor Biographies, Fall 2013

Kyle Borland – Prattville, Alabama and Ramstein, Germany Majors: Public Relations/Business and Political Science Academic Achievements: Alpha Lambda Delta Honor Society, Phi Eta Sigma Honor Society, President’s List Jobs, Internships & Other Achievements: Social Marketing Coordinator- The EDGE Tuscaloosa (August 2013-present); Outreach Director- Alabama International Relations Club

Vanderbilt’s Game Changing Campaign

Vanderbilt’s Game Changing Campaign

Posted At: November 13, 2013 2:30 p.m. by Courtney Cox Vanderbilt University, a private research university in Nashville, Tenn., has been historically recognized as one of the top universities in the country in terms of academics. Vanderbilt was ranked 17th in the 2013 edition of

Influenster: Giving Control to Consumers

Posted At: October 30, 2013 4:10 p.m. by Courtney Cox. Influenster is an online community that helps establish and maintain beneficial relationships between brands and their customers, while giving consumers a chance to make their voices heard.

Promotional Pranking

Posted At: October 23, 2013 2:48 p.m. by Courtney Cox The coffee shop prank promoting the release of “Carrie” was the work of Thinkmodo, an agency in NYC that specializes in a new, unconventional marketing technique.

Messages You Can’t Forget

Posted At: October 3, 2013 11:40 a.m. by Courtney Cox What’s the first thing you think of when you hear Lady Gaga’s new single “Applause?” For me, it’s human-sized hamsters wearing suits and sunglasses, closing the door of their bright green Kia Soul and turning

Service Learning in PR Programs: A Trifecta for Positive Outcomes

Service Learning in PR Programs: A Trifecta for Positive Outcomes

Posted At: September 26, 2013 1:15 p.m. by Courtney Cox Several studies have shown that 90 percent of the information taught in a classroom is retained when students are given the opportunity to teach it to someone else or to immediately use the information themselves.

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